Only Six Percent Possibility of Purchasing the iPhone Within the Next Year

Marketing consulting company Markitecture has highlighted Apple’s entrance into the smartphone market.

This is what Markitecture stated,

“We surveyed a nationally representative sample of 1,300 people who both owned their own cell phone and were responsible for the monthly payments. 77% of respondents were at least slightly familiar with the iPhone, a respectable number for a product that has yet to launch. Among those familiar with the product, 41% had a good impression of the iPhone based on everything they had seen or heard. Interestingly, familiarity with the iPhone is positively correlated with overall impression - strength of impression increases dramatically with increased exposure - 83% of those very familiar with the iPhone had an excellent or very good impression of the product.”

The survey conducted by Markitecture further revealed that inspite of the fairly strong impression overall, when asked their probability of buying the iPhone within the next year, trial (assuming 100% awareness and distribution) was 6%. In fact, two-thirds said that there was zero chance they would purchase the product. While 6% may appear low for a high-profile product launch, it actually may actually be very strong for the cell phone market. The super successful Motorola RAZR after its release in 2004 achieved a 6% market share at its peak.

With respect to the reasons behind not buying the iPhone, its high price is quoted as the top reason; coming in a close second was carrier issues and or contracts, which could possibly be a tough obstacle to overcome.

Source